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Abstract


AN INVESTIGATION ON RELATIONSHIP BETWEEN TRAVEL MOTIVATION OF TOURISTS AND CONSUMPTIONS OF REGIONAL CUISINE

The aim of this study is to determine which motivation factors are influenced by tourists when deciding their travels and to explain how travel motivations are related to local food consumption trends. SPSS program was used for the analysis. In order to determine the sample of the study, easy sampling method was preferred and data obtained from 247 questionnaires were analyzed. The data were evaluated by frequency analysis, factor analysis, correlation analysis and simple linear regression. As a result of the study, it was determined that there was a strong significant relationship between the desire to consume local cuisine and acquiring knowledge and experience; between having a good time and wanting to consume local cuisine. It was determined that shopping factor; had a significant effect on the desire to learn local cuisine. Furthermore, factors such as acquiring knowledge and experience, having fun and shopping have a significant effect on the desire to consume local cuisine.



Keywords
Travel, Motivation, Regional Cuisine



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