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Abstract


THE EVALUATION OF AUTHORIZED ECONOMIC OPERATOR FOR INTERNATIONAL MARKETING

The effects of globalization, the incredible growth of technology, and increased competition have led to a rapid change in the business environment. These changes force managers to stress the necessity of introducing new approaches in business life. The biggest goal of the firms is to generate profits by producing the greatest commercial commodities and services of enterprises and delivering them to world markets quickly. Because of the increase in technology and the improvement in production technologies, firms are focusing on the concept of customer satisfaction because of the increased production volume. In such a competitive environment, it is of great importance that goods produced are presented to customers quickly. For this purpose, the aim of increasing the competitiveness of our enterprises and the Ministry of Customs and Trade in 2014, and Authorized Economic Operator (AEO), which is applied in some 106 countries in the world, offers important opportunities to the firm who want to quickly reach the international markets. With this arrangement, the firms which have Authorized Economic Operator import the raw materials required for the goods rapidly and the goods they produce can be quickly entered into the world markets. It is also aimed to reduce the logistics costs of firms with this status.



Keywords
Authorized economic operator, customer satisfaction, logistics costs



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