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Abstract


THE FUTURE OF ARTIFICIAL INTELLIGENCE AND MARKETING IN INDUSTRY 4.0

In this study, in the light of Industrial Revolutions the Industry 4.0 has been covered and technological advances regarding these revolutions have been shortly mentioned. The Artificial Intelligence is one of the most significant subjects that was discovered with the technological innovations of Industry 4.0. It is given point to the effects of Artificial Intelligence on business enterprises, customers and the application in the marketing field. The informations are given about how the artificial intelligence Technologies applied in the marketing field and how it will be used in the future. The purposes of this study are to observe and analyse the invention and development of the Artificial Intelligence which came along with technological innovations of Industry 4.0, the applications of AI in the marketing field, the effects and impacts on the businesses and the benefits it provides to the customers.



Keywords
Industry 4.0, Industrial Revolutions, Marketing, Artificial Intelligence, AI and Marketing



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