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Abstract


INVESTIGATION OF SOCIAL MEDIA ATTITUDES OF YOUNG PEOPLE

The importance of social media is increasing in the digitalized world with the Industrial 4.0 revolution. Social media is regarded as the most important communication channel, by young people in particular. Brands that aim to communicate with young people also utilize social media extensively. In this context, the aim of this study is to investigate the attitudes of young individuals in social media, which is becoming more and more important. 93 female and 67 male; a total of 160 people who study at Istanbul University – Cerrahpasa, Faculty of Sports Sciences volunteered to participate in the study. ‘Sosyal Medya Tutum Olcegi’(Social Media Attitude Scale) which was developed by Otrar and Argin (2013) was used as the data collection tool. According to the analyses, while there were significant differences in gender, age and grade variables; no significant differences were found in other variables.



Keywords
Communication, Social Media, Social Media Attitudes



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