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Abstract


INVESTIGATION OF THE CONTRIBUTION OF FESTIVALS TO DESTINATIONS: CASE OF NARENCİYE FESTIVAL

As the competition among destinations to grow due to global tourism development increases, unique local products and cultural heritage values of destinations become increasingly decisive for tourists' attractiveness. It is observed that the connection of local products with festival tourism increases every year. The destinations of local products, are evaluated with festival tourism and in this regard many events are organized in Turkey. In accordance with the Mediterranean climate and vegetation, every year since 2010, Festival of Narenciye is organized in Mersin with local products and tastes. In this study, the Festival of Narenciye was discussed and the social and economic impacts of the local products to get her with the destination were examined. In there search, the opinions of 9 people were evaluated with face-to-face interview technique (interview), one of the qualitative research methods. The data obtained were subjected to descriptive analysis and interpreted with the findings.



Keywords
Gastronomy, Festival, Tourism, Narenciye, Mersin



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