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Abstract


FEMINIST MARKETING: PRESENTATION OF REQUESTS BY WOMEN'S MOVEMENTS IN ADVERTISING MESSAGES

Opposition movements launched by women suffering from discrimination based on gender roles have a three-century history. Even though the struggles to make a place for women in economic, political and social life had strong effects, they were generally passed over with partial regulations. Hence, opposition women's movements have remzinde a living center of power since the second half of the 18th century, when understanding of modern civilization took shape. Today, as the demands expressed by women's movements are used in advertising content, it opens up discussion on the place of women in the consumption process and their contribution to women's demands. For this reason, the study focuses on the interest shown to women's movements in advertising content and discusses the presentation styles of the demands expressed by women in the advertising messages in the context of the phenomenon of popularization.



Keywords
Popular culture, marketing, feminist marketing, brand and advertising.



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