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Abstract


A SEMIOTICS REVIEW OF REMAKE FILM POSTERS: THE EXAMPLE OF OLD BOY FILM

One of the most traditional and common methods of announcing motion pictures are movie posters. Movie posters from the past to the present have changed a lot with the developing and changing technology. The movie poster is a representation of the movie, and items such as color, photography, and text are important for the movie. Elements of the poster content should be analyzed semantically and symbolically in terms of the indicators it represents. Visual arts also reflect the cultural codes of societies. In this context, it is important for the movie “Old Boy”, which we chose, to be a South Korean movie and remaking in America, in terms of examining posters in an intercultural dimension. How two different cultures process and market the same story in different contexts is one of the points mentioned by this study. It is also necessary to mention the change of posters during the period of approximately ten years between the two films. The year 2003, when the first film was made, was just the emergence of Web 2.0. 2013 corresponds with the widespread use of social media in film marketing. In this context, it is necessary to determine the effect of digitalization on the posters of the two films.



Keywords
Cinema Movie Poster Semiotics



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