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Abstract


ELEMENTS of ADVERTISING ETHICS: an APPLICATION on UNIVERSITY STUDENTS

Elements of advertising ethics; misleading information about the product, advertising in contradiction to the traditions and values of societies, the sexuality of women and men in advertising, creating in advertisements, provoking cultural, racial, religious differences. This study is aimed to take the opinions of university students, who are a consumer, on the elements of advertising ethics. The data were collected from Nigde Omer Halisdemir University and Erciyes University students by using easy sampling method. The collected data were analyzed in the SPPS program. Factor analysis and Anova analysis were used in the study. As a result of the analysis, “exaggeration of the themes of sexuality ın factor and the variables and gender variables of the participants were found to be significantly different. It is thought that the research result will be beneficial for the advertisers, the interested researchers.



Keywords
Ethics, Advertising Ethics, Elements of Advertising Ethics.



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