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Abstract


INVESTIGATION OF BLOCKCHAİN TECHNOLOGY IN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: A RESEARCH ON CRYPTOCURRENCY

The purpose of the paper is examining the factors that affecting the user adoption of newly promoted blockchain technology by using the developed model. The model is designed to examine the Technology Acceptance Model (TAM), which is frequently used in the adoption of new technologies, and variables added to the model such as the perceived trust, perceived risk and perceived compatibility and the factors that will affect the users intention to use and active use of blockchain technology in accordance with the purpose of the research. In this paper, Structural Equation Model (SEM) and Smart PLS 3 which have been used in the analysis of SEM mostly have been used. No significant relationship have been found between the independent variables in the research mode which are perceived trust, perceived usefulness and perceived ease of use. The reason for this can be explained by the short questions asked in the research, the participated users do not trust the cryptocurrency (digital currency) that continues their activities with the blockchain technology while they trust the blockchain technology. It can be said that the effect of perceived compatibility is that users adapt quickly to blockchain technology as digital products and services become more suitable for people's lifestyles. In terms of perceived risk, consumers show that they believe the distributed structure of blockchain technology can make transactions more secure. In accordance with the literature the most important factor affecting the active use of new technologies is the intention of the users.



Keywords
Technology Acceptance Model (TAM), Blockchain Technology, Cryptocurrency (Digital Money), Bitcoin,E-commerce



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