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Abstract


EFFECT OF INFORMAL COMMUNICATION ON CORPORATE LOYALTY: A REVIEW ON THE EMPLOYEES OF 5-STAR HOTELS IN ALANYA

In the globalizing world conjuncture, human resources play a key role in achieving the goals and objectives of institutions and ensuring their continuity. The communication of human resources within organizations with each other also significantly affects their commitment to their institutions. In this research, the effect of the informal communication process of hotel employees in the accommodation sector, where different cultures continue to work together, on their commitment to their institutions was examined. The research, which was carried out in the universe of 5-star hotels operating in Alanya, was preferred because all departments were separated since it was considered as a more institutional structure. Since it is a service sector, customer-oriented work paves the way for the differentiation of expectations in terms of employers and employees. The research was carried out by taking into account the data of 401 participants in total for the study carried out on 91 hotels in Alanya. For statistical analysis, the data were analyzed using the SPSS 24.0 program. According to the results of the research, the commitment of the informal communication established between the employees within the institution to their institutions was discussed with the demographic characteristics, Informal Communication and Institutional Commitment Scales and their sub-dimensions. The resulting findings are explained by concluding with the relevant tables and figures.



Keywords
Formal communication, informal communication, commitment, performance



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