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Abstract


FORMEL İŞLEMSEL DÖNEMDEKİ ADÖLESANLARIN TELEVİZYON SEYRETME ALIŞKANLIKLARINA İLİŞKİN AKILLI İŞARETLERE TEPKİLERİ: ANKARA TÜRKİYE ÖRNEKLEMİNDE AMPİRİK ÇALIŞMA

Smart signs and their informative abstracts are utilized for warning audiences about the content and the possible negative consequences of TV programs all over the world. In the year of 2006, a similar application has been introduced in Turkey. The aim of this research is to evaluate the communication effectiveness of smart signs in Ankara-Turkey depending on the reactions of adolescents in the formal operational stage depending on the TV watching habits. According to that, a developed questionnaire was conducted to 384 students who are attending 6th, 7th and 8th grades of the public schools in Ankara by employed stratified sampling method. The results show that adolescents who watch TV daily more than six hours perceive the sign more luminous, attractive, interesting and useful whereas adolescents who watch TV daily lesser accept them unnecessary.



Keywords
Formal operational stage, smart signs, stratified sampling, communication effectiveness.



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