Yayın Detay

  • Title : THE ROLE OF BANKS 'CUSTOMER RELATIONSHIP MANAGEMENT IN DETERMINING CONSUMER PREFERENCES IN THE USE OF INDIVIDUAL CREDITS
  • First Author :
  • Authors : -Necla KUDUZ-- Selma KARACA
  • Keywords : Retail Banking, Personal Credit, Customer Relationship Management (MİY), Consumer Behavior
  • Basic Area :
  • Page Id : 1547-1572
  • Rank Id : 08
  • Year : 2020
  • Volume : 6
  • DOI : 10.31589/JOSHAS.396
    • Yayına Git