Yayın Detay

  • Title : The Effect of Social Media on The Purchase Behavior of Consumers: A Study on Generations Y and Z
  • First Author : Numan Akdere
  • Authors : -Halil İbrahim Karamaz
  • Keywords : Social media, Generations, Y, Z, Social media use, Consumer purchasing behavior
  • Basic Area : İşletme
  • Page Id : 2129-2143
  • Rank Id : 03
  • Year : 2023
  • Volume : 9
  • DOI : 10.29228/JOSHAS.67262
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