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THE EFFECTS OF GREEN ADS ON CUSTOMERS’ PURCHASE DECISION: THE MODERATING ROLE OF GENERATIONS / YEŞİL REKLAMLARIN TÜKETİCİ SATIN ALMA KARARLARI ÜZERİNE ETKİSİ: KUŞAKLARIN DÜZENLEYİCİ ROLÜ̇, 2054-2062
THE EFFECTS OF GREEN ADS ON CUSTOMERS’ PURCHASE DECISION: THE MODERATING ROLE OF GENERATIONS
http://dx.doi.org/10.31589/JOSHAS.776
-SERHAT ATA-Mehmet Emin YAŞAR, Bulut DÜLEK
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