‘İçerik Turizmi’ (content tourism) veya Anlatı Turizmi Kavramlarının Analizi

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Year-Number: 2022-50
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Number of pages: 347-353
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Abstract

Anlatıların transmedya çağında, bilginin farklı medya mecralarda yayılımı ve anlatı yapısının dönüşümü gözlemlenmiştir. Bu anlamda turizmde transmedyalaşma ve içeriklerin farklı medyalarda yayılım süreci analiz edilmiştir. İçerik turizmine ilişkin tanım Takayoshi Yamamura’nın ‘içerik turizmi’ (content turizm) kavramından alınarak Türkçeleştirilmiştir. Araştırmada Yamamura’nın popüler kültür bağlamında tartıştığı ‘içerik turizmi’ olgusunun yansımaları ikincil veriler, alana ilişkin yapılmış araştırmalar ışığında kavramsallaştırılmıştır. Turizm kültürü medya ve turizm ilişkisi çerçevesinde incelenmiştir. Araştırma turizm ve transmedya anlatıları arasındaki ilişki kavramsal boyutuyla tanımlanmıştır.

Keywords

Abstract

In the age of transmedia of narratives, the dissemination of information in different media and the transformation of the structure of narrative were observed. In this sense, propagation period was analysed in transmedia narratives in tourism and content in different media. The definition of content tourism has been translated into Turkish by taking from the concept of Takayoshi Yamamura's 'content tourism'. Reflection of the phenomenon of 'content tourism' what Yamamura’s discussion in the context of the popular culture which secondary date were conceptualized in the light of research pertaining to the field. The culture of the tourism has been examined within the framework of the relationship between media and tourism. The relationship between tourism and transmedia narratives have been defined with conceptual dimension in this research.

Keywords


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