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Abstract
This research was conducted to determine whether the contextual performances of real estate consultants differ according to demographic variables. Encouraging cooperation among employees with different demographics is important to achieve goals. Demographic variables that affect contextual performance can play an important role in determining business strategies. The question that needs to be answered in order to achieve the purpose of the research is as follows; does the contextual performance of real estate agents differ according to demographic variables such as gender, marital status, education level, income and age?
Quantitative method was preferred in the research. In this study, in which the quantitative method was preferred, the data were obtained by the survey method. Real estate consultants in Kocaeli constitute the research population. Volunteer participants were included in the study in accordance with the convenience sampling method. In the research, a contextual performance scale with 6 statements was used. In the first stage, factor analysis was applied, then reliability analysis was conducted. In the second stage, whether the factors differed according to demographic variables was determined by Oneway Anova, Kruskal Walllis, and Independent Sample t-tests. According to the results of the research, there was no statistically significant difference in the contextual performance of the participants according to their gender, marital status and age. A statistically significant difference was found in contextual performance according to education level. Increasing level of education enables the feeling of empathy to develop and effective communication to be performed. Hence, it can be said that this might have a positive effect on contextual performance. Based on the results of the research, it can be said that real estate consultants who want to be successful should increase their education level and improve themselves.
