BİREYSEL KREDİ KULLANIMINDA BANKALARIN MÜŞTERİ İLİŞKİLERİ YÖNETİMİNİN TÜKETİCİ TERCİHLERİNİ BELİRLEMEDEKİ ROLÜ̇, 1547-1572
THE ROLE OF BANKS 'CUSTOMER RELATIONSHIP MANAGEMENT IN DETERMINING CONSUMER PREFERENCES IN THE USE OF INDIVIDUAL CREDITS
http://dx.doi.org/10.31589/JOSHAS.396
-Necla KUDUZ-- Selma KARACA