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PAZARLAMA HARCAMALARI İLE GOOGLE TRENDS HACMİ ARASINDAKİ NEDENSELLİK İLİŞKİSİNİN İNCELENMESİ: TURKCELL ÖRNEĞİ̇, 439-448
INVESTIGATION OF THE RELATIONSHIP BETWEEN MARKETING EXPENDITURES AND GOOGLE TRENDS VOLUME: TURKCELL EXAMPLE
http://dx.doi.org/10.31589/JOSHAS.282
-Bilent DEYİRMENCİ-
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