Genişletilmiş Benlikte Diderot Etkisi: Bağlamsal Bir Kavram Olarak Eşik Deneyimlerin Brikolaj Çalışması ile Teorik Entegrasyonu

Author :  

DOI : 10.29228/JOSHAS.66031
Year-Number: 2022-58
Yayımlanma Tarihi: 2022-11-26 18:20:27.0
Language : Türkçe
Konu : Pazarlama
Number of pages: 1552-1567
Mendeley EndNote Alıntı Yap

Abstract

Günümüz postmodernitesinde tüketim olgusu sadece nesnelerin tüketilmesi olarak görülmemekte, aynı zamanda sahip olunan nesnelerin anlamları ve bireylerin yaşadıkları deneyimlerin de tüketim olgusuna gömülü olduğu ifade edilmektedir. Tüketimin sembolik yönü olarak literatürde bahsedilen bu durumu açıklamak için farklı disiplinlerce kavramlar, varsayımlar ve teoriler ortaya atılmıştır. Söz konusu kavram ve teorilerden olan genişletilmiş benlik teorisi ve Diderot etkisi bu çalışmanın temel teorik ve kavramsal çerçevesini oluşturmaktadır. Bu bağlamda, çalışmanın temel amacı bu teorik alt yapının entegrasyonudur. Bu nedenle, çalışmanın ilk bölümünde Diderot etkisi ve bağlantılı kavramlar ele alınmış sonrasında ise kısaca genişletilmiş benlik teorisine değinilmiştir. Diderot etkisinin nesne yönelimli yapısını deneyimsel bir yapıya geliştirmek için genişletilmiş benlik teorisinin sembolik tüketim ve benlik ilişkisi, ortaya koymuş olduğumuz yeni bir kavram üzerinden bütünleştirilmeye çalışılmıştır.  Eşik deneyim olarak ifade ettiğimiz bu kavramı açıklamak için benlik, sembolik tüketim, Diderot bütünlüğü ve liminal geçiş kavramları üzerinde tartışılmıştır. Bu amaçla, alan yazın incelenerek ortaya atılmış fikir ve düşüncelerin bir brikolajı yapılarak, teoriler arası ilişkiyi bütünleştireceği düşünülen “eşik deneyim” kavramı öne sürülmüştür. Sonuç olarak tüketicilerin yaşadıkları eşik deneyimler, Diderot bütünlüklerini bozan birer sembolik ve deneyimsel Diderot birimi işlevi gördüğü anlaşılmaktadır. Diğer bir değişle, yaşanılan eşik deneyimlerin, Diderot etkisine yol açtığı böylece tüketicilerin yeni bütünlükler için yeni tüketim kalıpları ortaya koydukları, söz konusu bu süreçte de benliklerini genişlettikleri görülmüştür.

Keywords

Abstract

In today's postmodernity, the phenomenon of consumption is not only seen as the consumption of objects, but it is also stated that the meanings of the objects owned and the experiences of individuals are embedded in the phenomenon of consumption. Concepts, assumptions and theories have been put forward by different disciplines to explain this situation mentioned in the literature as the symbolic aspect of consumption. Among these concepts and theories, the Extended Self Theory and the Diderot Effect constitute the basic theoretical and conceptual framework of this study. In this context, the main purpose of the study is to integrate this theoretical infrastructure. Therefore, in the first part of the study, the Diderot effect and related concepts are discussed and then the extended self theory is briefly mentioned. In order to develop the object-oriented structure of the Diderot effect into an experiential structure, the relationship between symbolic consumption and the self of the extended self theory was tried to be integrated through a new concept we have introduced.  In order to explain this concept, which we refer to as liminal experience, the concepts of self, symbolic consumption, Diderot integrity and liminal transition were discussed. For this purpose, the concept of liminal experience, which is thought to integrate the relationship between theories, was put forward by analyzing the ideas and thoughts put forward by examining the literature. As a result, it is understood that the liminal experiences of consumers function as symbolic and experiential Diderot units that disrupt their Diderot integrity. In other words, it has been observed that liminal experiences lead to the Diderot effect, so that consumers reveal new consumption patterns for new wholes, and in this process, they expand their selves.

Keywords

Kaynakça

  • 1. AbiGhannam, N., & Atkinson, L. (2016). Good green mothers consuming their way through pregnancy: roles of environmental identities and information seeking in coping with the transition. Consumption Markets & Culture, 19(5), 451-474.
  • 2. Adelman, M. (1992). Rituals of Adversity and Remembering: the role of possessions for persons and community living with AIDS. Advances in consumer research, 19(1), 401.
  • 3. Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers' identity narratives. Journal of consumer research, 32(1), 171-184.
  • 4. Ames, K. L. (1989). How culture shapes consumption in the modern world.
  • 5. Andreasen, A. R. (1994). Life status changes and changes in consumer preferences and satisfaction. Journal of Consumer Research, 11, 784–794.
  • 6. Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of consumer Research, 20(1), 24-45.
  • 7. Arun, J. (2015). Consumed Culture and Cultured Consumption the Diderot Effect on Consumers. XIBA Business Review, 1(1), 22-25.
  • 8. Askegaard, S., Gertsen, M. C., & Langer, R. (2002). The body consumed: Reflexivity and cosmetic surgery. Psychology & Marketing, 19(10), 793-812.
  • 9. Baloğlu, F. (1997), Tüketim Eğilimi ve Tüketimi Etkileyen Unsurlar. Doktora tezi, İstanbul.
  • 10. Batı, U. (2015), Tüketici Davranışları. Tüketim Kültürü, Psikolojisi ve Sosyolojisi Üzerine Şeytanın Notları. İstanbul: Alfa Basım Yayım.
  • 11. Belk, R. W. (1988). Possessions and The Extended Self. Journal of Consumer Research, 15(2), 139-168.
  • 12. Belk, R. W. (1991). Possessions and the Sense of Past. ACR Special Volumes.
  • 13. Belk, R. W. (1992). Attachment to possessions. In Place attachment (pp. 37-62). Springer, Boston, MA.
  • 14. Blyth, D. A., Simmons, R. G., & Carlton-Ford, S. (1983). The adjustment of early adolescents to school transitions. The Journal of early adolescence, 3(1-2), 105-120.
  • 15. Canniford, R., & Bajde, D. (2016). Assembling consumption. Assembling consumption: Researching actors, networks and markets, 1-17.
  • 16. Charmaz, K. (1983). Loss of self: a fundamental form of suffering in the chronically ill. Sociology of health & illness, 5(2), 168-195.
  • 17. Cho, I. (2012). The retirement consumption in Korea: evidence from the Korean Labor and Income Panel Study. Global Economic Review, 41(2), 163-187.
  • 19. Davis, T. and Gregory, G. (2003), "Creating Diderot unities – quest for possible selves?", Journal of Consumer Marketing, Vol. 20 No. 1, pp. 44-54.
  • 20. Dittmar, H. (1989). Gender identity‐related meanings of personal possessions. British Journal of Social Psychology, 28(2), 159-171.
  • 21. Duhachek, A. (2005). A multidimensional hierarchical model of coping: Examining cognitive and emotional antecedents and consequences. Journal of Consumer Research, 32(1), 41-53.
  • 22. Elder Jr, G. H. (1998). The life course as developmental theory. Child development, 69(1), 1-12.
  • 23. Engberg, E., Alen, M., Kukkonen-Harjula, K., Peltonen, J. E., Tikkanen, H. O., & Pekkarinen, H. (2012). Life events and change in leisure time physical activity. Sports medicine, 42(5), 433-447.
  • 24. Fellerman, R., & Debevec, K. (1992). Till death do we part: family dissolution, transition, and consumer behavior. ACR North American Advances.
  • 25. Felner, R. D., Farber, S. S., & Primavera, J. (1983). Transitions and stressful life events: A model for primary prevention. Preventive psychology: Theory, research and practice, 199-215.
  • 26. Felner, R. D., Rowlison, R. T., & Terre, L. (1986). Unraveling the Gordian Knot in life change inquiry: A critical examination of crisis, stress, and transitional frameworks for prevention.
  • 27. Fenzel, L. M. (1989). Role strain in early adolescence: A model for investigating school transition stress. The Journal of Early Adolescence, 9(1-2), 13-33.
  • 28. Flight, R. L., & Coker, K. K. (2016). Brand constellations: reflections of the emotional self. Journal of Product & Brand Management.
  • 29. Gennep, A. V. (1960). The rites of passage.
  • 30. Ghoshal, T., & Belk, R. W. (2019). Gender-Class Intersectionality: Identity Projects of Married Women in Urban India. ACR North American Advances.
  • 31. Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Stanford university press.
  • 32. Gierveld, J. D. J., & Dykstra, P. A. (1993). Life transitions and the network of personal relationships: Theoretical and methodological issues. Advances in personal relationships, 4, 195-227.
  • 33. Gilly, M. C., & Enis, B. M. (1982). Recycling the family life cycle: A proposal for redefinition. ACR North American Advances.
  • 34. Granbois, D. (1994). Consumer Learning and Coping Behaviors in Transitory Situations. ACR North American Advances.
  • 35. Grant, B. C. (2004). A new sense of self and a new lease of life: Leisure in a retirement village. Annals of Leisure Research, 7(3-4), 222-236.
  • 36. Hirsch, B. J., & Jolly, E. (1984). Role transitions and social networks: Social support for multiple roles. In Role transitions (pp. 39-51). Springer, Boston, MA.
  • 37. Hodder, I. (2012). Entangled: An archaeology of the relationships between humans and things.
  • 38. Hoffman, D. L., & Novak, T. P. (2018). Consumer and object experience in the internet of things: An assemblage theory approach. Journal of Consumer Research, 44(6), 1178-1204.
  • 39. Hopkins, C. D., Roster, C. A., & Wood, C. M. (2006). Making the transition to retirement: appraisals, post‐ transition lifestyle, and changes in consumption patterns. Journal of Consumer Marketing, 23(2), 87-99.
  • 40. Hopkins, C., Wood, C., Siemens, J., & Raymond, M. A. (2014). A multi-method investigation of consumer response to marketing activities during life transitions. Journal of Consumer Marketing.
  • 41. Hueston, J., Dennerstein, L., & Gotts, G. (1985). Psychological aspects of cosmetic surgery. Journal of Psychosomatic Obstetrics & Gynecology, 4(4), 335-346.
  • 43. Kniazeva, M., & Babicheva, E. (2017). (Un)saving face, or the designer face as a new consumer commodity. Journal of Business Research, 74, 143–148.
  • 44. Lee, E., Moschis, G. P., & Mathur, A. (2001). A study of life events and changes in patronage preferences. Journal of Business Research, 54(1), 25-38.
  • 45. Lévi-Strauss, C. (1962). The Savage Mind. Chicago: University of Chicago Presslevi-Straussthe Savage Mind.
  • 46. Li, H., Shi, X., & Wu, B. (2016). The retirement consumption puzzle revisited: Evidence from the mandatory retirement policy in China. Journal of Comparative Economics, 44(3), 623-637.
  • 47. Lorenzen, J. A. (2007). Diderot effect. The Blackwell Encyclopedia of Sociology.
  • 48. Lozza, E., Libreri, C., & Bosio, A.C., (2012). Temporary employment, job insecurity and their extraorganisational outcomes. Econ. Ind. Democr. 34 (1), 89–105.
  • 49. Luhmann, M., Hofmann, W., Eid, M., & Lucas, R. E. (2012). Subjective well-being and adaptation to life events: a meta-analysis. Journal of personality and social psychology, 102(3), 592.
  • 50. Mandel, N., Rucker, D. D., Levav, J., & Galinsky, A. D. (2017). The compensatory consumer behavior model: How self-discrepancies drive consumer behavior. Journal of Consumer Psychology, 27(1), 133-146.
  • 51. Markus, H., & Wurf, E. (1987). The dynamic self-concept: A social psychological perspective. Annual review of psychology, 38(1), 299-337.
  • 52. Mathur, A., Moschis, G. P., & Lee, E. (2008). A longitudinal study of the effects of life status changes on changes in consumer preferences. Journal of the Academy of Marketing science, 36(2), 234-246.
  • 53. Maxwell, J. A. (2018). Collecting Qualitative Data: A Realist Approach. The SAGE Handbook of Qualitative Data Collection, 19-32.
  • 54. McAlexander, J. H., & Schouten, J. W. (1989). Hair style changes as transition markers. Sociology and Social Research, 74(1), 58-62.
  • 55. McAlexander, J. H., Schouten, J. W., & Roberts, S. D. (1992). Consumer behavior in coping strategies for divorce.
  • 56. McCracken, G. (1988). Diderot unities and the Diderot effect. Culture and consumption: New approaches to the symbolic character of consumer goods and activities, 118-129.
  • 57. McCracken, G. D. (1990). Culture and consumption: New approaches to the symbolic character of consumer goods and activities (Vol. 1). Indiana University Press.
  • 59. Mehta, R., & Belk, R. W. (1991). Artifacts, identity, and transition: Favorite possessions of Indians and Indian immigrants to the United States. Journal of consumer Research, 17(4), 398-411.
  • 60. Mergenhagen, P. (1995). Targeting Transitions. Ithaca, NY: American Demographics Books.
  • 61. Moschis, G. P. (2007). Life course perspectives on consumer behavior. Journal of the Academy of Marketing Science, 35(2), 295-307.
  • 62. Murphy, P. E., & Staples, W. A. (1979). A modernized family life cycle. Journal of consumer research, 6(1), 12- 22.
  • 63. Noble, C. H., & Walker, B. A. (1997). Exploring the relationships among liminal transitions, symbolic consumption, and the extended self. Psychology & Marketing, 14(1), 29-47.
  • 64. Ogle, J. P., Tyner, K. E., & Schofield-Tomschin, S. (2013). The role of maternity dress consumption in shaping the self and identity during the liminal transition of pregnancy. Journal of Consumer Culture, 13(2), 119-139.
  • 65. Page, D. (2020). The academic as consumed and consumer. Journal of Education Policy, 35(5), 585-601.
  • 66. Pavia, T. M., & Mason, M. J. (2004). The reflexive relationship between consumer behavior and adaptive coping. Journal of Consumer Research, 31(2), 441-454.
  • 67. Pierce, J. L., Kostova, T., & Dirks, K. T. (2001). Toward a theory of psychological ownership in organizations. Academy of management review, 26(2), 298-310.
  • 68. Price, L. L., Arnould, E. J., & Folkman Curasi, C. (2000). Older consumers' disposition of special possessions. Journal of consumer research, 27(2), 179-201.
  • 69. Pulkkinen, L., & Caspi, A. (Eds.). (2002). Paths to successful development: Personality in the life course. Cambridge University Press.
  • 70. Ranjitha, G. P., Unnithan, A. B., & Belk, R. W. (2022). Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage. Internatıonal Journal Of Consumer Studıes.
  • 71. Reed, A. (2002). Social Identity As A Useful Perspective For Self‐Concept–Based Consumer Research. Psychology ve Marketing, 19(3), 235-266.
  • 72. Richins, M. L. (2012). When wanting is better than having: Materialism, transformation expectations, and product‐evoked emotions in the purchase process. Journal of Consumer Research, 40(1), 1–18.
  • 73. Roberts, S.D. (1991). Consumption responses to involuntary job loss. In: Holman, R.H., Solomon, M.R. (Eds). Advances in Consumer Research, vol. 8. Association for Consumer Research, Provo, UT, pp. 40–42.
  • 74. Rook, D. W., & Hoch, S. J. (1985). Consuming impulses. ACR North American Advances.
  • 75. Sanders, C. R., & Vail, D. A. (1989). Customizing the Body: The Art and Culture of Tattooing.
  • 77. Sayre, S. (1999). Facelift forensics: A personal narrative of aesthetic cosmetic Surgery, Advances in Consumer Research (Vol. 26, pp. 178–183). Association for Consumer Research.
  • 78. Schäfer, M., Jaeger-Erben, M., & Bamberg, S. (2012). Life events as windows of opportunity for changing towards sustainable consumption patterns?. Journal of Consumer Policy, 35(1), 65-84.
  • 79. Schau, H. J., Gilly, M. C., & Wolfinbarger, M. (2009). Consumer identity renaissance: the resurgence of identity- inspired consumption in retirement. Journal of Consumer Research, 36(2), 255-276.
  • 80. Schewe, C. W., & Balazs, A. L. (1992). Role transitions in older adults: A marketing opportunity. Psychology and Marketing, 9, 85–89.
  • 81. Schouten, J. W. (1991). Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction. Journal of Consumer Research, 17(4), 412–425.
  • 82. Shove, E., & Warde, A. (2002). Inconspicuous consumption: the sociology of consumption, lifestyles and the environment. Sociological theory and the environment: classical foundations, contemporary insights, 230(51), 230-251.
  • 83. Sin, L. Y. M., & Yau, O. H. M. (2001). Female role orientation and consumption values: Some evidence from mainland China. Journal of International Consumer Marketing, 13(2), 49-75.
  • 84. Solomon, M. R., & Assael, H. (1987). The forest or the trees? A gestalt approach to symbolic consumption. Marketing and semiotics: New directions in the study of signs for sale, 189-218.
  • 85. Song, S., Gonzalez‐Jimenez, H., & Belk, R. W. (2021). Extending Diderot unities: How cosmetic surgery changes consumption. Psychology & Marketing, 38(5), 745-758.
  • 86. Stephens Jr, M., & Unayama, T. (2012). The impact of retirement on household consumption in Japan. Journal of the Japanese and International Economies, 26(1), 62-83.
  • 87. Stephens, M., (2004). Job loss expectations, realisations and household consumption behaviour. Rev. Econ. Stat. 86 (1), 253–269.
  • 88. Stevens, P., Jr. (1991). Play and liminality in rites of passage: From elder to ancestor in West Africa. Play & Culture, 4, 237–257.
  • 89. Thompson, C. J., & Hirschman, E. C. (1995). Understanding the socialized body: A poststructuralist analysis of consumers' self‐conceptions, body images, and self‐care practices. Journal of Consumer Research, 22(2), 139– 153.
  • 90. Tokmak, G. (2019). Tüketimde Diderot Etkisi ve Zeigarnik Etkisine Kavramsal Bir Bakış. Turkish Journal Of Marketing, 4(1), 42-61.
  • 91. Tonner, A. (2016). Liminal mothers’ negotiation of conflicting service consumption. Journal of Marketing Management, 32(1-2), 100-120.
  • 92. Turner, V. (1969). Liminality and communitas. The ritual process: Structure and anti-structure, 94(113), 125-30.
  • 93. Turner, V. (1974). Liminal to liminoid, in play, flow, and ritual: An essay in comparative symbology. Rice Institute Pamphlet-Rice University Studies, 60(3).
  • 94. Velarde, M., & Herrmann, R. (2014). How retirement changes consumption and household production of food: Lessons from German time-use data. The Journal of the Economics of Ageing, 3, 1-10.
  • 95. Venkatesh, A. (1980). Changing roles of women—A life-style analysis. Journal of Consumer Research, 7(2), 189-
  • 96. Venkatesh, A., Joy, A., Sherry, J. F. Jr, & Deschenes, J. (2010). The aesthetics of luxury fashion, body and identify formation. Journal of Consumer Psychology, 20(4), 459–470.
  • 97. Weinberger, M. F., Zavisca, J. R., & Silva, J. M. (2017). Consuming for an imagined future: Middle-class consumer lifestyle and exploratory experiences in the transition to adulthood. Journal of Consumer Research, 44(2), 332-360.
  • 98. Wheaton, B. (1990). Life transitions, role histories, and mental health. American sociological review, 209-223.
  • 99. Yap, S. F., & Kapitan, S. (2017). Consumption coping and life transitions: An integrative review. Australasian Marketing Journal (AMJ), 25(3), 194-205.
  • 100. Yavuz Odabaşı, (2011). Diderot Etkisi ve Tüketici. https://www.thebrandage.com /magazine/ subat-2011-
  • 101. Zhu, Y., & Han, S. (2008). Cultural differences in the self: from philosophy to psychology and neuroscience. Social and Personality Psychology Compass, 2(5), 1799-1811.
MAKALE İSTATİSTİKLERİ

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        
                                                                                                                                                                                                        
                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        



                                                                                                                                                                                                        

                                                                                                                                                                                                        
 
                                                                                                                                                                                                        
                      
                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        
LINKS

                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
  • 
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    

                                                                                                                                                                                                        
     Last issue
    
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    • 
                                                                                                                                                                                                        
  • 
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
         Previous issues
    
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    • 
                                                                                                                                                                                                        
  • 
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    Article Statistics
    
                                                                                                                                                                                                        
    
                                                                                                                                                                                                        
    • 

                                                                                                                                                                                                        
                                                                                                                                                                                                        




                                                                                                                                                                                                        


                                                                                                                                                                                                        

                                                                                                                                                                                                        



                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        
Share